Berkley Shimma Shad Fishing Lure



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Berkley Shimma Shad Fishing Lure

Its natural swimming action transmits vibrations on the lift with a subtle flutter on the drop. Life-like features enhance the lure to mimic real bait-fish with intricate scales, fins, gill patterns and 3D eyes.

Featuring high quality TPE (Thermoplastic Elastomer) material for extra durability, through-wire construction with a precisely engineered weight balance system and fitted with high quality Japanese Owner treble hooks for the perfect hook-set.

The Berkley Shimma Shad is deadly on a range of freshwater and estuary species. Yellowbelly, Bass, Mulloway and Flathead are just a few species this lure finds itself attracting.

Available in 65mm/15g, 100mm/25g & 130mm/30g sizes


  • Tough internal wire and weight system
  • Extremely sharp Owner treble hooks
  • Realistic lifelike 3D eyes
  • Uniquely designed vibrating paddle tail
  • Intricate lifelike fin design
  • Featuring UV spray-paint accents